Ambush marketing / viral campaigns
Ambush marketing is the natural consequence of a healthy competition and the current development of sponsoring. In order to be successful with ambush marketing, excellent marketing skills and a high level of creativity were required.
Cleverly-used viral marketing ensured an exponential circulation of a message via the Internet, while a target group sent information by e-mail to other contacts from the social area, which ensured that the information was forwarded. Mouth-to-mouth propaganda in the digital age.
